We are a nonprofit organization focusing on Corporate Social Responsibility (CSR) practices and communication. CSR communication is understood as a “holistic communicative approach” dealing with today's societal challenges organizations are facing. With high levels of sensitivity of various stakeholders to social and environmental issues attention given to CSR and communicating about it has reached top-level importance in nearly all types of organizations. In the light of increased importance of CSR on the one hand but also skepticism on the other, transparent and credible CSR communication is ever more important and challenging.

“We are committed to make ethics a priority.”

We want to go much further than that. We want to guide the Albanian society, towards a mindset of good practices; with citizens who are accountable no matter they represent the community, the government or businesses. We will push volunteering to be an internalized value, bringing back its glamour. Its perceived good and benefits are lost, since it is wrongly associated with the "obliged volunteering" during the dark era of communism of the Albanian history. CSR Communication Center was founded to raise aware among stakeholders and provide them with opportunities to make adjustments to what once was wrong or not ethical. At the other hand, we will use our skills, expertise, knowledge and relationships to make a positive self-driven change from individuals, government and businesses for the society and the environment. Building trust, being open and approachable, and acting with integrity is vital to achieving this objective.

The communication practices themselves are meant to be “responsible” as well. CSR communication has to be managed by organizations in view of the fact that stakeholders become better informed and are also more involved and more eager to participate in shaping CSR discourses. Engaging in dynamic stakeholder dialogues appears a promising and demanding journey to experience. Thus, the range of “CSR communication” starts with values like responsibility, transparency, inclusiveness and ethics in the reporting of CSR activities and sustainable behavior, but it goes far beyond reporting in the sense of stakeholder engagement, dialogue and public participation as well as organizational behavior and internal CSR as sense making and sense giving. However, we see CSR Communication implementation as an opportunity to use our skills, expertise, knowledge and relationships to make a positive difference to individuals, society and the environment. Building trust, being open and approachable, and acting with integrity is vital to achieving this objective. The communication practices themselves are meant to be “responsible” as well. CSR communication has to be managed by organizations in view of the fact that stakeholders become better informed and are also more involved and more eager to participate in shaping CSR discourses. Engaging in dynamic stakeholder dialogues appears a promising and demanding avenue to take. Thus, the range of “CSR communication” starts with values like transparency and the reporting of CSR activities and sustainable behavior, but it goes far beyond reporting in the sense of stakeholder engagement, dialogue and public participation as well as organizational behavior and internal CSR as sense making and sense giving.